Introducing Pimlico
Following on from the three successful launches in 2022, we are delighted to announce the launch of an exciting new wool loop range, adding a new element of texture to our portfolio.
Pimlico is available in three distinctive designs - level, texture and stripe, in a premium quality 3-ply yarn. The new range draws on a palette of nine fashionable, neutral shades such as warm beiges and cool creams, in line with interior trend forecasts for the coming year.
Designed to offer a fresh, modern look, Pimlico is a contemporary loop pile carpet blended with 50% New Zealand wool and 50% polypropylene for a clean, bright effect and soft 100% wool like handle. Following in the footsteps of our successful Bouclé Neutrals range, Pimlico offers 9 stylish level and textured designs alongside 4 eye-catching striped options, allowing consumers to add an extra dimension to their living space.
David Cormack, marketing director at Cormar said: “Pimlico comes at the right time for today’s consumers, with its three distinctive designs, it allows homeowners to create a look that can flow through the whole house, showcasing a different style in each room, but with a carpet that complements each other in look and feel. And being manufactured in a resilient 3 ply-yarn, the carpet will really stand the test of time.’
As well as bringing a new bank of on-trend shades to our wool loop collection, Pimlico will be displayed on our new-look point of sale material, featuring an eye-catching design and communicating the ranges key benefits to the consumer.