Introducing Hampstead

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Introducing Hampstead

We are delighted to announce our fifth range launch of the year, an exciting new wool twist range, Hampstead.

Made from 80% Pure New Wool, 10% Polyester and 10% Tuftbond, Hampstead is a premier, fine quality, tenth gauge carpet, available in two pile weights, Supreme and Deluxe. This range is suitable for extra heavy domestic use making it ideal for high traffic areas such as stairs and hallways.

Hampstead has a strong palette of 20 on trend plain and heather shades including a stormy grey (Moody Blue) deep red (Claret) and relaxing green (Lotus Leaf). Durable, resilient and luxurious, Hampstead combines the natural beauty of wool with long lasting looks. As well as being moth resistant, it also comes with a 10-year wear warranty for added peace of mind.

“As more consumers look to introduce natural fibres into their homes, our wool collections are becoming increasingly popular, allowing customers to add a touch of natural warmth, comfort and luxury to their homes.” said David Cormack, Marketing Director of the Cormar Carpet Company. “Our new collection looks great, is tough and hardwearing and complements our existing wool offering to provide retailers with a range of products to suit all styles and requirements, coupled with the quality and reliability they receive from Cormar.”

As well as bringing a new bank of on-trend shades to our wool twist collection, Hampstead will be displayed on our new-look point of sale material, featuring an eye-catching design and communicating the ranges key benefits to the consumer.

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