New Linwood


New Linwood

Following the successful launches of the 80/20 wool twist, Woodland Heather Twist and the contemporary stippled Primo Tweeds, we are starting 2022 by launching a new addition to our extremely popular easy clean family, Linwood.

Made with 100% Excellon – a polypropylene fibre renowned for its stain resistance and hardwearing properties – Linwood also comes with a 10 year stain and wear warranty, providing today’s hectic households with added peace of mind.

This soft yet durable range is manufactured on tenth gauge machinery to ensure a dense, luxurious finish and is available in four and five metre widths. Featured in an extensive palette of 16 modern shades, the collection is a mix of plains and heathers in a luxury twist pile.

“We’ve had great success with our ‘family’ of easy-clean carpets over the past few years, as homeowners increasingly look for durable, great value, low maintenance carpets. With that in mind, we created Linwood to sit between our Primo Plus and Primo Ultra ranges, offering homeowners more choice when looking for something that ticks all the boxes of a luxury, family friendly carpet at an attractive, affordable price.”

As well as bringing a new bank of on-trend shades to our easy clean family, Linwood will be displayed on our new-look point of sale material, featuring an eye-catching design and communicating the ranges key benefits to the consumer.

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